Not only does it describe what the sandwich chain offers, but it also appeals to its audience by invoking fresh food and healthy living. Subway’s “Eat Fresh” is simultaneously descriptive and emotive. And when you tap into your audience’s emotions-magic happens. A tagline helps your target audience connect with the essence of your brand. If you have a small, relatively unknown business or a generic business name that doesn’t reveal much about your business, an informational tagline can be a good idea.Ī brand is all about the emotions and perceptions that you intentionally develop around your business. There’s also an information tagline that explains exactly what your business does. You can think of a differentiation tagline as a phrase that answers the question, “What makes my company different from the others?” Then there’s the differentiation tagline, which is intended to make your business stand out from the competition. On the other hand, if you strongly believe in a set of values, and you feel that your audience will connect with those values, then your tagline should focus on your business’s purpose, principles, and ideals. If you think it’s most important to share information about your products or services, for example, then that information should be in your tagline. Is it to show people why your company is different? To inform people about what your company does? As you write your tagline, don’t stray from your intended purpose focus on the message you want to deliver. Think about why you’re creating a tagline in the first place.
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